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Compass

Hear your market. Know where to go.

Compass helps consumer goods brands hear what consumers, retailers and trade partners really think, from the first weeks of a launch to products already on the shelf, and turns it into action for every team, as it happens.

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Everyone around your product has a view

They know what works

Shoppers, retailers and distributors know what they like, what sells, and why people don't come back.

It matters now

Surveys are slow and field reports are filtered. By the time a report lands, the launch has moved on.

Every voice can become action

The right fix for the right team, while it still counts.

Compass's objectiveEvery product decision backed by what real people are saying right now, not last quarter.

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Real conversations, across your whole market

Compass holds short, natural voice conversations with the people around your product, in their own language, and turns every answer into clear insight for your teams.

ConsumersRetailersModern & general tradeE-commerce sellersDistributorsFocus user groups

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Meet Andy*

Compass's AI agent

Andy talks with consumers and trade partners in a warm, natural way, follows up the way a person would, and adapts to whoever is on the line.

*Andy is configured for each brand and study.

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Where Compass makes a big difference

Launch listening

Know how a launch is landing, in weeks, not quarters

The first weeks decide a launch. Hear from shoppers and the trade while there is still time to act.

Who tried it, and why
What brings them back, or doesn't
What the shelf and trade are seeing

Product experience

Know what people love, and what holds them back

For products already on the shelf: how they are really used, enjoyed and judged.

What delights, what disappoints
How and when it is used
What would make them buy more

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Where Compass makes a big difference

Pack & price changes

See how a change lands, before it scales

A new pack, size or price point, heard from shoppers and the trade from day one.

Is the value clear?
Does the new pack stand out?
What retailers are hearing

Competitor moves

Know what competitors are doing, as it happens

What shoppers and the trade see competitors launching, promoting and pricing.

New launches and offers
Why shoppers switch
What the trade is pushing

And many more, set up for your business: brand health · new markets and channels · promotions · seasonal ranges · e-commerce experience

Food & beverages · Personal care · Home care · Consumer durables · Beverages & spirits

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Covering what matters, for whoever is on the call

First a picture of every area that applies, then deeper wherever it matters most.

Consumers

A light, short conversation: what they think, and whether they'd buy again.

Retailers

What moves off the shelf, to whom, and what drives the next order.

Distributors

Where it's moving, where it's stuck, and how supply is going.

What Compass listens for (illustrative, set for each study)

The product itselfHow and when it's usedPack and designPrice and value Promotion and displayStock and supply (trade)What they compare it with How the brand is seenWould they buy it again

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From a conversation to insight Illustrative · a new snack launch

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So, what did you make of the new snack? Anything that stood out?

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Loved the flavour, the kids finished it in a day. But the pack is small for the price.

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That's helpful. Would you buy it again?

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Organised automatically

In their own words, no forms

PraiseFlavour, loved by the family

ProblemPack size for the price

ReasonValue, not taste

IntentWould buy again in a bigger pack

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The picture builds itself, the same day Illustrative

Consumer and trade views side by side: what's working, what's holding the product back, and why.

Consumers

Shoppers

The flavour wins them over; the pack size holds back the repeat.

"Great taste, gone too fast."

Retailers

Modern and general trade

End-cap display drives trial. Shoppers ask for a bigger pack.

"They try it, then ask for the family size."

Distributors

The supply chain

Moving well in modern trade, slower in general trade.

"Small shops are still waiting to see."

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The loop keeps turning, wave after wave

This wave

Compass listens

Shoppers love the flavour; the pack feels small for the price.

Your teams act

The fix goes out

A value pack, and stronger display in general trade.

Next wave

Compass shows the change

Did the fix work? Is repeat intent moving, and where?

Every wave sharpens the picture, so your teams can see what's working and keep moving.

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Every team gets what it needs

Marketing

How the product and brand are landing, and whether promotion is working.

Sales and trade

What's selling where, what outlets need, and what drives reorders.

Product and R&D

Taste, quality, pack and format, in consumers' own words.

Leadership

Launch and brand health at a glance, by market and channel.

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Why Compass

Speed

Results the same day, not weeks later.

Scale

Many conversations at once, with the same quality every time.

Real conversations, not checklists

Andy listens, follows up and acknowledges what people say.

Consumer and trade in one study

Shoppers, retailers and distributors, heard together and compared.

Global and local

Familiar accents and languages for every market.

Respectful

Short calls that stop when asked, never push, and never invent a fact or a price.

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From a conversation to your next move

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Compass listensThrough Andy, its AI agent, in short voice conversations

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It covers what mattersLight for consumers, deeper for trade

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Captured in their own wordsOrganised automatically

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The picture builds itselfConsumer and trade side by side, same day

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Every team gets what it needsMarketing, sales, product, leadership

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The loop keeps turningWave after wave, showing what changed

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Compass

Hear your product's story, straight from the people who buy it and sell it.

For brand, marketing and sales leaders who want to know where to go next, as it happens.

We'd love to show your team what Compass can hear for you.